Marketing- Creating a Value Bridge and Connection
?Examples of Successful Marketing Campaigns
Have you ever wondered :
- Why Amazon has become such a big part of our everyday lives?
- What attracts 100s of people camp outside Apple and Nike stores before their new product launches?
- How in the history of the world, relatively unknown politicians regularly come out of nowhere and become leaders of their countries. How do they managed to beat other well established names?
- What enables charitable organizations raise billions of dollars for their causes?
- How Dwayne “The Rock” Johnson has garnered such a huge fan following (173 million fans on IG at the time of writing)?
These companies, products, services, people and brands have something in common despite being very different from one another.
They have somehow managed to build a unique connection with people. We trust them and understand what they stand for. They add some value to our lives and we recommend them to others.
And this is exactly what Marketing does.
Therefore, marketing creates a bridge between a provider and recipient. It is this bridge through which value is delivered.
As a marketer meets some unmet needs for the customers and serves a purpose that is under served.
Eventually, a successful marketing campaign creates a unique connection which triggers a response from the recipient. That response could be a purchase, a vote, a donation, a recommendation , a like on their page.
Photo by Kevin Mueller on Unsplash
